Contagious: Why Things Catch On

Contagious: Why Things Catch On

Jonah Berger's bookis a must-read for marketers in which he gives a framework to understand - What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Contagious combines groundbreaking research with powerful stories to explain this phenomena and apply it to your own work.
Streamline Customer Support & Boost Revenues with DelightChat
Easily manage all your customer interactions - WhatsApp, Instagram, Facebook, Emails, & Live Chat - from one efficient omnichannel inbox.

Increase your sales with powerful WhatsApp Marketing: Promotional Broadcasts, Abandoned Cart Recovery, advanced Customer Segments and more, all through the Official API.
Related Ecommerce Books
The Startup Owner's Manual
The Startup Owner's Manual

A step-by-step, encyclopedic reference manual by Steve Blank and Bob Dorf on how to build and scale a successful startup. Best to read this book in parts and reference it whenever you need help with a particular section.

What Great Brands Do
What Great Brands Do

Denise Lee Yohn shares her exercises, tools and action steps applied with dozens of Fortune 1000 brands that helped transform and create great brands. The book draws on inspiration from greats like Starbucks, Lululemon, what's common about these great brands and how you can apply those principles to your business too

All Marketers Are Liars
All Marketers Are Liars

Seth Goden's book talks about how all marketers tell stories, and good stories are what people believe in. Learn authentic storytelling that helps you form a strong bond with your customers and set your product and company apart from the competition.

Fix This Next
Fix This Next

Running a business is all about solving problems, but business leaders often don't know what's their biggest problem. Instead of going in endless circles putting out urgent fires or prioritizing the wrong things, Mike Michalowicz provides a framework for identifying the most important problems based on a business' heirarchy of needs, and prioritizing to fix them first.

Hello, My Name Is Awesome
Hello, My Name Is Awesome

Coming up with great product or brand names is hard. Alexandra Watkins shows you the SMILE and SCRATCH methodology to create memorable and effective brand names, even if you're a noncreative.

Originals: How Non-Conformitsts Move the World
Originals: How Non-Conformitsts Move the World

Originals at its core is a book about how to champion new ideas and fight groupthink. Adam Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt using studies and stories spanning business, politics, sports, and entertainment.