A fresh new take on how to create content that matches modern buying habits. Marcus Shediran has written a straightforward guide to fixing your current marketing strategy, regardless of your budget. The key to success is quality content that comes from answering your customers questions.
How many likes? How many purchases? How many email subscribers? It's easy to get lost in the numbers. As entrepreneurs, we have to remember that there are people behind all that data. People who are looking for someone they trust, someone who has their best interests in mind. Pat Flynn shows a path to becoming that trustworthy person and creating a tribe of superfans around the world.
Joey Coleman's book isn't about focusing on marketing, or closing the sale. Rather it is to undergo the customer journey in their first 100 days and manage all the interactions and experiences of the customer that can turn them into a lifelong customer. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle.
Most companies think they deliver great customer service, but only 8 percent consumers agree. With smartphones and social media, haters can now express displeasure faster and more publicly than ever. Jay Baer talks about how to deal with the two kinds haters through hilarious examples of haters gone wild, and companies gone crazy, as well as inspirational stories of companies responding with speed, compassion, and humanity.
Learn the framework that successful companies have implemented to gain traction for their product and scale successfully. Identify the marketing channels that make sense for your company, given its unique properties, in this book by Gabriel Weinberg (Founder, DuckDuckGo) and Justin Mares (Founder, Kettle & Fire).
Robert Cialdini's critically acclaimed book on persuasion is a must-read for any marketer or business owner selling to consumers. The book explains the psychology of why people say "yes"—and how to apply these understandings in your life, work, marketing, and more in six actionable principles.
