WhatsApp is the most preferred channel for billions across the world. People use the platform to keep in touch with their friends, families, and co-workers. The business version of the app makes for an excellent marketing tool allowing you to connect with customers globally and promote your products and services.
WhatsApp automation helps you reach out to thousands of customers at one go and allows you to share promotional messages that keep customers flocking to your brand. One surefire way to make impactful brand connections is during festivals and special occasions. You can reach out to customers with discounts, offers, flash sales, gift cards, and much more and encourage them to shop with you!
In this post, we’ll show you how you can delight your customers with a set of engaging WhatsApp messaging templates curated for Durga Puja.
What is Durga Puja?
Durga Puja is an Indian festival that pays homage to the Hindu goddess Durga and her victory over the demon king Mahishasura. The festivities last 10 days of which the last 5 days are the most significant. Durga Puja is celebrated primarily in the eastern states of India such as West Bengal and Assam among others.
The festive days are observed with loud chanting and drum beats. On the last day of the festival, people carry the image of the sacred idol and immerse it in the local river. The festivities also see families getting together and partaking in singing, praying, exchanging gifts, and public processions. Here are a few templates to kickstart the promotions during this festival: