Today businesses are looking for ways to make superior brand connections with customers. What better way to do this than with the most popular instant messaging platform of our times—WhatsApp? The WhatsApp Business Platform is the one-stop shop for all your communication needs. With it, you can have real-time conversations with customers, send timely alerts and updates to them and take your customer experience game to a whole new level.
With WhatsApp Business API you can send automated bulk messages that reach thousands of customers in just a few clicks and share important notifications, alerts, festive offers, coupons, and much more.
One of the best times to get in touch with customers is during festivals when you can encourage customers to connect with your brand through discounts, offers, sales, gift cards, free shipping, and much more. In this post, we take a look at how you can use WhatsApp template messages to engage with customers on the occasion of Gandhi Jayanthi. But before that, let us take a quick look at what this festival is all about.
What is Gandhi Jayanthi?
Gandhi Jayanthi is celebrated on 2nd October to commemorate the birth anniversary of Mohandas Karamchand Gandhi popularly known as Bapu, or Mahatma Gandhi. He pioneered India’s freedom movement against British Rule alongside other freedom fighters. Gandhi preached non-violence and believed in peaceful protests against British oppression. He led the independence movement from the front through the Dandi March and the Quit India movements which led the majority of Indians to believe that they could gain freedom from the British might. Gandhi is also known as the Father of the Nation, for his persistent struggles for India’s independence.