Today businesses are looking for ways to make superior brand connections with customers. What better way to do this than with the most popular instant messaging platform of our times—WhatsApp? The WhatsApp Business Platform is the one-stop shop for all your communication needs. With it, you can have real-time conversations with customers, send timely alerts and updates to them and take your customer experience game to a whole new level.
With WhatsApp Business API you can send automated bulk messages that reach thousands of customers in just a few clicks and share important notifications, alerts, festive offers, coupons, and much more.
One of the best times to get in touch with customers is during festivals when you can encourage customers to connect with your brand through discounts, offers, sales, gift cards, free shipping, and much more. In this post, we take a look at how you can use WhatsApp template messages to engage with customers on the occasion of Malaysia Day. But before that, let us take a quick look at what this day is all about.
What is Malaysia Day?
Malaysia Day is celebrated on 16th September to mark the establishment of the Malaysian Federation which occurred on the same date in 1963. On this day, the states of Sabah, Sarawak, and the former British colony of Singapore joined with the Malaya Federation to form Malaysia. However, Singapore was expelled from the Federation in 1965. The joining of the East Malaysian states with the Federation was a victorious moment for the country and a memorable event in its history. This day was not regarded as a public holiday until 2010. Malaysians observe this day by organizing events and programs that celebrate the sacrifices and strength of the people.
