What is Single's Day?
Single’s Day also known as Double 11 is an unofficial Chinese holiday and shopping festival celebrating people who are not in a relationship. The day was originally called Bachelor’s Day. The number 11 represents a bare stick which is Chinese slang for an unmarried man who will not be adding any “branches” to the family tree. The date 11/11 denotes four singles standing together. Single's Day is a day for single people to meet, exchange gifts and attend parties. It has gone on to become one of the largest online shopping days in the world.