An autobiographical account of the rise of Sam Walton, founder of Walmart and Sam's Club, to the pinnacle of the American retail business by building the Walmart, which went on to be #1 in Fortune 500 and brought more than $100 billion in wealth for his wife and family.
Today's consumers expect nothing less than VIP customer service no matter which product or company they engage with. To keep up with demands, you have to proactively craft your team's culture and values to become customer-focused and service oriented. Jeff Toister outlines a step by step blueprint for organizations to follow if they’re really serious about great customer customer service.
Using data the right way can help you steer your business away from mistakes and towards the promised land of customers and profits. This book steers you in the right direction with case studies and insights that show you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word and get customers.
Great advertising is about writing compelling sales copy. In this book, Dan Kennedy shows why some sales copy works, why some don't, and to write copy for your business. These lessons can be applied everywhere, whether in Facebook ads, or marketing emails, or copy on your product pages.
The New York Times bestselling author and social media expert Gary Vaynerchuk, founder of WineLibrary and Vayner Media, shells out hard-won advice on how to connect with customers and beat the competition in an increasingly noisy word. Read this book if mastering social media marketing is your goal.
Read the candid and riveting memoir of Nike founder Phil Knight where he shares the story of the company's early days which he started with borrowing $50 from his father, and its journey to becoming one of the world's most iconic consumer brands doing over $30 billion in annual sales.
