Clayten Christensen seminal book is based on the Jobs to be done framework, and insight that when we buy a product, we essentially “hire” it to make progress and get a job done. And if the product hired to do the job does it well, we hire it again. And if not, we “fire” it and look for an alternative. Christensen argues that when companies truly understand the job their customer is hiring their product or service to do, is when companies can drive innovative solutions forward.
Ben Horowitz knows how hard it is to run a business, and he is brutally honest about it. The cofounder of Andreessen Horowitz draws on his experiences in founding, running, selling, and investing in companies. The book offers essential advice and practical wisdom for navigating the toughest problems in running your venture that business schools don't cover.
Running a business is all about solving problems, but business leaders often don't know what's their biggest problem. Instead of going in endless circles putting out urgent fires or prioritizing the wrong things, Mike Michalowicz provides a framework for identifying the most important problems based on a business' heirarchy of needs, and prioritizing to fix them first.
You can have the greatest product or service, but if nobody knows about it, you will fail. That was where Allan Dib, who started as an IT geek, came from where he earlier thought that honing his tech skills is a sure way to success. Except, it's not. The book provides a simple framework for small businesses to get started with marketing their product and reaching their audience.
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Seth Godin's book is a culmination of decades of experience to help people understand marketing and apply its core ideas to their own businesses. A must read book on marketing.
From the man Time magazine called "the most sought after wizard in the business" comes a handbook on how to produce advertising that sells. Read this insightful and engrossing book whether you're an advertising buff or even otherwise.
