Bill Price and David Jaffe assert through their book that customer service is only needed when a company does something wrong, and therefore eliminating the need for customer service is the best way to have satisfied customers. Read their book to learn how to use their principles that teach you to use service as a data point for improving customer safisfaction.
In this follow-up book, Don Miller is introducing a five-part sales funnel that helps marketing professions and business owners use the StoryBrand messaging framework more effectively, and to get out of the club of brands that lose money and sales, simply because their customer messaging is not clear about who they are and what value they bring to their customers’ lives.
Ed Catmull, co-founder of Pixar Animation Studios, describes the challenges he had to overcome to keeping creativity alive as Pixar grew and integrated within Disney. Read this book to learn about the approach and processes to maintain and foster creativity in corporate cultures.
Applicable to any kind of business, Matt Watkinson's book provides you with a mental framework for evaluating and refining product and service ideas, reduce risk by thinking broadly of strategic decisions, identifying root causes of business challenges, anticipating market changes and its impact on your business, and collaborating more effectively with your team.
How many likes? How many purchases? How many email subscribers? It's easy to get lost in the numbers. As entrepreneurs, we have to remember that there are people behind all that data. People who are looking for someone they trust, someone who has their best interests in mind. Pat Flynn shows a path to becoming that trustworthy person and creating a tribe of superfans around the world.
Jonah Berger's bookis a must-read for marketers in which he gives a framework to understand - What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Contagious combines groundbreaking research with powerful stories to explain this phenomena and apply it to your own work.
