Ryan Holiday's book explains the concept of growth hacking and the mindset one needs to think of marketing in the modern world. His advice is applicable to businesses of all kinds, but especially if you're trying to reach a consumer base with your ecommerce store.
Ben Horowitz knows how hard it is to run a business, and he is brutally honest about it. The cofounder of Andreessen Horowitz draws on his experiences in founding, running, selling, and investing in companies. The book offers essential advice and practical wisdom for navigating the toughest problems in running your venture that business schools don't cover.
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Seth Godin's book is a culmination of decades of experience to help people understand marketing and apply its core ideas to their own businesses. A must read book on marketing.
Joey Coleman's book isn't about focusing on marketing, or closing the sale. Rather it is to undergo the customer journey in their first 100 days and manage all the interactions and experiences of the customer that can turn them into a lifelong customer. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle.
Jonah Berger's bookis a must-read for marketers in which he gives a framework to understand - What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Contagious combines groundbreaking research with powerful stories to explain this phenomena and apply it to your own work.
Just as laws govern nature and physics, Al Ries and Jack Trout decode the laws that govern marketing in their book. Learn about the law of Leadership, Category, the Mind, and more to help yo sell your products successfully and build a valuable business. Violate these laws at your own risk.
