Ed Catmull, co-founder of Pixar Animation Studios, describes the challenges he had to overcome to keeping creativity alive as Pixar grew and integrated within Disney. Read this book to learn about the approach and processes to maintain and foster creativity in corporate cultures.
An autobiographical account of the rise of Sam Walton, founder of Walmart and Sam's Club, to the pinnacle of the American retail business by building the Walmart, which went on to be #1 in Fortune 500 and brought more than $100 billion in wealth for his wife and family.
Ann Hadley has written a go-to guide for understanding how you should approach writing great content that inspires and compels readers to take your desired action. The book provides a mental framework for coming up with the right content to create given your audience and business.
Most companies think they deliver great customer service, but only 8 percent consumers agree. With smartphones and social media, haters can now express displeasure faster and more publicly than ever. Jay Baer talks about how to deal with the two kinds haters through hilarious examples of haters gone wild, and companies gone crazy, as well as inspirational stories of companies responding with speed, compassion, and humanity.
The biggest problem for most entrepreneurs isn't that they haven't created a great product or service. It's getting their future customers to discover about them and learn about their existence. Master evergreen traffic strategies to fill your website and funnels with dream customers in this book by $100mn entrepreneur Russel Brunson, co-founder of the wildly success software company ClickFunnels.
Just as laws govern nature and physics, Al Ries and Jack Trout decode the laws that govern marketing in their book. Learn about the law of Leadership, Category, the Mind, and more to help yo sell your products successfully and build a valuable business. Violate these laws at your own risk.
