Applicable to any kind of business, Matt Watkinson's book provides you with a mental framework for evaluating and refining product and service ideas, reduce risk by thinking broadly of strategic decisions, identifying root causes of business challenges, anticipating market changes and its impact on your business, and collaborating more effectively with your team.
Running a business is all about solving problems, but business leaders often don't know what's their biggest problem. Instead of going in endless circles putting out urgent fires or prioritizing the wrong things, Mike Michalowicz provides a framework for identifying the most important problems based on a business' heirarchy of needs, and prioritizing to fix them first.
Using data the right way can help you steer your business away from mistakes and towards the promised land of customers and profits. This book steers you in the right direction with case studies and insights that show you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word and get customers.
Are you currently struggling with driving traffic to your website? Or converting that traffic into sales? The founder of Clickfunnels, Russell Brunson's experience after working with thousands of businesses is that low traffic and weak conversion numbers are just symptoms of a much greater problem. DotComSecrets will give you the marketing funnels and the sales scripts to help you grow your online business.
Learn how to gain traction for your online business with Jeff Walker. Launch talks about growing your business fast, about creating urgency, excitement, eagerness, positioning, and competition, while being aware of your budget constraints.
Coming up with great product or brand names is hard. Alexandra Watkins shows you the SMILE and SCRATCH methodology to create memorable and effective brand names, even if you're a noncreative.
