The essential read on understanding the principles of intuitive navigation and information design, read by over 400,000 people. Steve Krug's book helps you undersand the core principles of UX, and how to apply them to create a better shopping experience on your online store that converts more visitors into sales.
Ed Catmull, co-founder of Pixar Animation Studios, describes the challenges he had to overcome to keeping creativity alive as Pixar grew and integrated within Disney. Read this book to learn about the approach and processes to maintain and foster creativity in corporate cultures.
This book is a marketer's take on how influential blogs are in our lives become, and why that's something to worry about. Ryan Holiday outlines the parts of the internet that is broken, and includes detailed stories and confessions of his own on how he gamed the very same system to generate press for his clients.
For beginners as well as for seasoned professionals who are eager to improve their game, Guy Kawasaki, who was legendary in his former role as chief evangelist for Apple, has teamed up with Canva colleage Peg Fitzpatric to offer one essential guide to social media for your time, effort and money. Learn from over 100 practical tips, tricks and insights that help you build a social media strategy from ground-up to creating a compelling presence on these platforms.
A fresh new take on how to create content that matches modern buying habits. Marcus Shediran has written a straightforward guide to fixing your current marketing strategy, regardless of your budget. The key to success is quality content that comes from answering your customers questions.
Using data the right way can help you steer your business away from mistakes and towards the promised land of customers and profits. This book steers you in the right direction with case studies and insights that show you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word and get customers.
