Originals at its core is a book about how to champion new ideas and fight groupthink. Adam Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt using studies and stories spanning business, politics, sports, and entertainment.
Learn the framework that successful companies have implemented to gain traction for their product and scale successfully. Identify the marketing channels that make sense for your company, given its unique properties, in this book by Gabriel Weinberg (Founder, DuckDuckGo) and Justin Mares (Founder, Kettle & Fire).
A series of letters written Gary C. Halbert where he explains the in a blunt and pragmatic tone what advertising and copywriting is all about. This book extends beyond marketing and also talks about life and work ethic.
Are you currently struggling with driving traffic to your website? Or converting that traffic into sales? The founder of Clickfunnels, Russell Brunson's experience after working with thousands of businesses is that low traffic and weak conversion numbers are just symptoms of a much greater problem. DotComSecrets will give you the marketing funnels and the sales scripts to help you grow your online business.
Coming up with great product or brand names is hard. Alexandra Watkins shows you the SMILE and SCRATCH methodology to create memorable and effective brand names, even if you're a noncreative.
Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Seth Godin's book is a culmination of decades of experience to help people understand marketing and apply its core ideas to their own businesses. A must read book on marketing.
