The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Learn about how his vision for the internet back in 1997, how he found an opportunity to create an online bookstore, and grow from there to the everything store.
Great copy comels your customers and forms the heart of advertising. And who better to learn it from than legendary copywriter Joe Sugarman, whose practical guide provides expert advice on what it takes to write copy that will entice, motivate, and drive customers to buy. A must read for anyone who is looking to break into business.
Denise Lee Yohn shares her exercises, tools and action steps applied with dozens of Fortune 1000 brands that helped transform and create great brands. The book draws on inspiration from greats like Starbucks, Lululemon, what's common about these great brands and how you can apply those principles to your business too
A fresh new take on how to create content that matches modern buying habits. Marcus Shediran has written a straightforward guide to fixing your current marketing strategy, regardless of your budget. The key to success is quality content that comes from answering your customers questions.
For beginners as well as for seasoned professionals who are eager to improve their game, Guy Kawasaki, who was legendary in his former role as chief evangelist for Apple, has teamed up with Canva colleage Peg Fitzpatric to offer one essential guide to social media for your time, effort and money. Learn from over 100 practical tips, tricks and insights that help you build a social media strategy from ground-up to creating a compelling presence on these platforms.
Ed Catmull, co-founder of Pixar Animation Studios, describes the challenges he had to overcome to keeping creativity alive as Pixar grew and integrated within Disney. Read this book to learn about the approach and processes to maintain and foster creativity in corporate cultures.
