Jonah Berger's bookis a must-read for marketers in which he gives a framework to understand - What makes things popular? Why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Contagious combines groundbreaking research with powerful stories to explain this phenomena and apply it to your own work.
In this follow-up book, Don Miller is introducing a five-part sales funnel that helps marketing professions and business owners use the StoryBrand messaging framework more effectively, and to get out of the club of brands that lose money and sales, simply because their customer messaging is not clear about who they are and what value they bring to their customers’ lives.
You can have the greatest product or service, but if nobody knows about it, you will fail. That was where Allan Dib, who started as an IT geek, came from where he earlier thought that honing his tech skills is a sure way to success. Except, it's not. The book provides a simple framework for small businesses to get started with marketing their product and reaching their audience.
Running a business is all about solving problems, but business leaders often don't know what's their biggest problem. Instead of going in endless circles putting out urgent fires or prioritizing the wrong things, Mike Michalowicz provides a framework for identifying the most important problems based on a business' heirarchy of needs, and prioritizing to fix them first.
The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Learn about how his vision for the internet back in 1997, how he found an opportunity to create an online bookstore, and grow from there to the everything store.
Ryan Holiday's book explains the concept of growth hacking and the mindset one needs to think of marketing in the modern world. His advice is applicable to businesses of all kinds, but especially if you're trying to reach a consumer base with your ecommerce store.
