Applicable to any kind of business, Matt Watkinson's book provides you with a mental framework for evaluating and refining product and service ideas, reduce risk by thinking broadly of strategic decisions, identifying root causes of business challenges, anticipating market changes and its impact on your business, and collaborating more effectively with your team.
How many likes? How many purchases? How many email subscribers? It's easy to get lost in the numbers. As entrepreneurs, we have to remember that there are people behind all that data. People who are looking for someone they trust, someone who has their best interests in mind. Pat Flynn shows a path to becoming that trustworthy person and creating a tribe of superfans around the world.
Understanding and setting up analytics is key to building your business. This book can teach you how to solve crucial challenges such as measuring social media and multichannel campaigns, applying the right analytics techniques and correctly, and becoming more data-driven in growing your business.
Robert Cialdini's critically acclaimed book on persuasion is a must-read for any marketer or business owner selling to consumers. The book explains the psychology of why people say "yes"—and how to apply these understandings in your life, work, marketing, and more in six actionable principles.
This book is a marketer's take on how influential blogs are in our lives become, and why that's something to worry about. Ryan Holiday outlines the parts of the internet that is broken, and includes detailed stories and confessions of his own on how he gamed the very same system to generate press for his clients.
In this follow-up book, Don Miller is introducing a five-part sales funnel that helps marketing professions and business owners use the StoryBrand messaging framework more effectively, and to get out of the club of brands that lose money and sales, simply because their customer messaging is not clear about who they are and what value they bring to their customers’ lives.
