This book is a marketer's take on how influential blogs are in our lives become, and why that's something to worry about. Ryan Holiday outlines the parts of the internet that is broken, and includes detailed stories and confessions of his own on how he gamed the very same system to generate press for his clients.
The biggest problem for most entrepreneurs isn't that they haven't created a great product or service. It's getting their future customers to discover about them and learn about their existence. Master evergreen traffic strategies to fill your website and funnels with dream customers in this book by $100mn entrepreneur Russel Brunson, co-founder of the wildly success software company ClickFunnels.
Are you currently struggling with driving traffic to your website? Or converting that traffic into sales? The founder of Clickfunnels, Russell Brunson's experience after working with thousands of businesses is that low traffic and weak conversion numbers are just symptoms of a much greater problem. DotComSecrets will give you the marketing funnels and the sales scripts to help you grow your online business.
Joe Pulizzi explains the science behind how to attract prospects and customers, by creating content and sharing information that they care about. The book highlights the process of developing stories that can be used to inform, entertain and your compel customers to take action, without you actually telling them to.
Robert Cialdini's critically acclaimed book on persuasion is a must-read for any marketer or business owner selling to consumers. The book explains the psychology of why people say "yes"—and how to apply these understandings in your life, work, marketing, and more in six actionable principles.
For beginners as well as for seasoned professionals who are eager to improve their game, Guy Kawasaki, who was legendary in his former role as chief evangelist for Apple, has teamed up with Canva colleage Peg Fitzpatric to offer one essential guide to social media for your time, effort and money. Learn from over 100 practical tips, tricks and insights that help you build a social media strategy from ground-up to creating a compelling presence on these platforms.
