For beginners as well as for seasoned professionals who are eager to improve their game, Guy Kawasaki, who was legendary in his former role as chief evangelist for Apple, has teamed up with Canva colleage Peg Fitzpatric to offer one essential guide to social media for your time, effort and money. Learn from over 100 practical tips, tricks and insights that help you build a social media strategy from ground-up to creating a compelling presence on these platforms.
Originals at its core is a book about how to champion new ideas and fight groupthink. Adam Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt using studies and stories spanning business, politics, sports, and entertainment.
Ann Hadley has written a go-to guide for understanding how you should approach writing great content that inspires and compels readers to take your desired action. The book provides a mental framework for coming up with the right content to create given your audience and business.
Clayten Christensen seminal book is based on the Jobs to be done framework, and insight that when we buy a product, we essentially “hire” it to make progress and get a job done. And if the product hired to do the job does it well, we hire it again. And if not, we “fire” it and look for an alternative. Christensen argues that when companies truly understand the job their customer is hiring their product or service to do, is when companies can drive innovative solutions forward.
Robert Cialdini's critically acclaimed book on persuasion is a must-read for any marketer or business owner selling to consumers. The book explains the psychology of why people say "yes"—and how to apply these understandings in your life, work, marketing, and more in six actionable principles.
Bestselling author Gary Vaynerchuk's practical and inspirational book dissects every current major social media platform - Twitter, Facebook, YouTube, Instagram, and more - so that anyone, from a plumber to a professional ice skater, can learn how to build and amplify his or her personal brand.
