Rob Fitzpatrick has written the most essential book on validating your business ideas correctly and in a way that is practical and will save you time, money, and heartbreak. It's a short book that basically says that you shouldn't ask anyone if your business is a good idea, because it's a bad question and everyone is bound to lie in varying degrees. It's not their responsibility to tell you the truth, but yours to extract it correctly. And this book can teach you how.
Seth Goden's book talks about how all marketers tell stories, and good stories are what people believe in. Learn authentic storytelling that helps you form a strong bond with your customers and set your product and company apart from the competition.
Bill Price and David Jaffe assert through their book that customer service is only needed when a company does something wrong, and therefore eliminating the need for customer service is the best way to have satisfied customers. Read their book to learn how to use their principles that teach you to use service as a data point for improving customer safisfaction.
Clayten Christensen seminal book is based on the Jobs to be done framework, and insight that when we buy a product, we essentially “hire” it to make progress and get a job done. And if the product hired to do the job does it well, we hire it again. And if not, we “fire” it and look for an alternative. Christensen argues that when companies truly understand the job their customer is hiring their product or service to do, is when companies can drive innovative solutions forward.
Learn the path Tony Hsieh took at Zappos, which he joined and became CEO after selling LinkExchange to Microsoft, to grow the company to over $1 billion in gross merchandise sales in less than ten years. A great book on creating the a strong and customer-oriented company culture.
Donald Miller offers a proven 7-step framework to create a compelling story for your brand, because reagardless of how good your product is, if you don’t know how to present it to the world, it won’t sell. Read this book to learn how to create a more effective marketing message that sells your brand and product.
