Today businesses are looking for ways to make superior brand connections with customers. What better way to do this than with the most popular instant messaging platform of our times—WhatsApp? The WhatsApp Business Platform is the one-stop shop for all your communication needs. With it, you can have real-time conversations with customers, send timely alerts and updates to them and take your customer experience game to a whole new level.
With WhatsApp Business API you can send automated bulk messages that reach thousands of customers in just a few clicks and share important notifications, alerts, festive offers, coupons, and much more.
One of the best times to get in touch with customers is during festivals when you can encourage customers to connect with your brand through discounts, offers, sales, gift cards, free shipping, and much more. In this post, we take a look at how you can use WhatsApp template messages to engage with customers on the occasion of Dussehra. But before that, let us take a quick look at what this festival is all about.
What is Dussehra?
Dussehra also known as Dasara or Vijaydashmi is a Hindu festival commemorating the victory of Lord Rama over Ravana, the 10-headed demon king who captured Rama’s wife Sita. The festival gets its name from the Sanskrit words Dasha which means 10 and hara which means defeat.
Dussehra symbolizes the victory of good over evil and coincides with the 9th day of Navratri and the 10th day of Durga Puja festivals. In many parts of India, the effigies of Ravana are burnt with firecrackers marking the destruction of evil. The festival also includes processions to local rivers where the statues of Durga, Ganesha, and Kartikeya are bid goodbye to and immersed.
Here are a few templates that can come in handy during this festival:
