Learn how to gain traction for your online business with Jeff Walker. Launch talks about growing your business fast, about creating urgency, excitement, eagerness, positioning, and competition, while being aware of your budget constraints.
Robert Cialdini's critically acclaimed book on persuasion is a must-read for any marketer or business owner selling to consumers. The book explains the psychology of why people say "yes"—and how to apply these understandings in your life, work, marketing, and more in six actionable principles.
The biggest problem for most entrepreneurs isn't that they haven't created a great product or service. It's getting their future customers to discover about them and learn about their existence. Master evergreen traffic strategies to fill your website and funnels with dream customers in this book by $100mn entrepreneur Russel Brunson, co-founder of the wildly success software company ClickFunnels.
Learn the path Tony Hsieh took at Zappos, which he joined and became CEO after selling LinkExchange to Microsoft, to grow the company to over $1 billion in gross merchandise sales in less than ten years. A great book on creating the a strong and customer-oriented company culture.
Today's consumers expect nothing less than VIP customer service no matter which product or company they engage with. To keep up with demands, you have to proactively craft your team's culture and values to become customer-focused and service oriented. Jeff Toister outlines a step by step blueprint for organizations to follow if they’re really serious about great customer customer service.
Coming up with great product or brand names is hard. Alexandra Watkins shows you the SMILE and SCRATCH methodology to create memorable and effective brand names, even if you're a noncreative.
