Understanding and setting up analytics is key to building your business. This book can teach you how to solve crucial challenges such as measuring social media and multichannel campaigns, applying the right analytics techniques and correctly, and becoming more data-driven in growing your business.
Great advertising is about writing compelling sales copy. In this book, Dan Kennedy shows why some sales copy works, why some don't, and to write copy for your business. These lessons can be applied everywhere, whether in Facebook ads, or marketing emails, or copy on your product pages.
Denise Lee Yohn shares her exercises, tools and action steps applied with dozens of Fortune 1000 brands that helped transform and create great brands. The book draws on inspiration from greats like Starbucks, Lululemon, what's common about these great brands and how you can apply those principles to your business too
The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos. Learn about how his vision for the internet back in 1997, how he found an opportunity to create an online bookstore, and grow from there to the everything store.
Coming up with great product or brand names is hard. Alexandra Watkins shows you the SMILE and SCRATCH methodology to create memorable and effective brand names, even if you're a noncreative.
From the man Time magazine called "the most sought after wizard in the business" comes a handbook on how to produce advertising that sells. Read this insightful and engrossing book whether you're an advertising buff or even otherwise.
