An autobiographical account of the rise of Sam Walton, founder of Walmart and Sam's Club, to the pinnacle of the American retail business by building the Walmart, which went on to be #1 in Fortune 500 and brought more than $100 billion in wealth for his wife and family.
Ed Catmull, co-founder of Pixar Animation Studios, describes the challenges he had to overcome to keeping creativity alive as Pixar grew and integrated within Disney. Read this book to learn about the approach and processes to maintain and foster creativity in corporate cultures.
Read the candid and riveting memoir of Nike founder Phil Knight where he shares the story of the company's early days which he started with borrowing $50 from his father, and its journey to becoming one of the world's most iconic consumer brands doing over $30 billion in annual sales.
Bill Price and David Jaffe assert through their book that customer service is only needed when a company does something wrong, and therefore eliminating the need for customer service is the best way to have satisfied customers. Read their book to learn how to use their principles that teach you to use service as a data point for improving customer safisfaction.
World-renowned psychologist Carol S. Dweck discovered after decades of research a simple but groundbreaking idea: the power of mindset. More specifically, Fixed mindset vs Growth mindset. In this book, she shows how success in school, work, sports, the arts, and every other area of human endeavor is dramatically influenced by how we think about our talents and abilities.
This book is a marketer's take on how influential blogs are in our lives become, and why that's something to worry about. Ryan Holiday outlines the parts of the internet that is broken, and includes detailed stories and confessions of his own on how he gamed the very same system to generate press for his clients.
