The essential read on understanding the principles of intuitive navigation and information design, read by over 400,000 people. Steve Krug's book helps you undersand the core principles of UX, and how to apply them to create a better shopping experience on your online store that converts more visitors into sales.
Learn how to gain traction for your online business with Jeff Walker. Launch talks about growing your business fast, about creating urgency, excitement, eagerness, positioning, and competition, while being aware of your budget constraints.
For beginners as well as for seasoned professionals who are eager to improve their game, Guy Kawasaki, who was legendary in his former role as chief evangelist for Apple, has teamed up with Canva colleage Peg Fitzpatric to offer one essential guide to social media for your time, effort and money. Learn from over 100 practical tips, tricks and insights that help you build a social media strategy from ground-up to creating a compelling presence on these platforms.
The biggest problem for most entrepreneurs isn't that they haven't created a great product or service. It's getting their future customers to discover about them and learn about their existence. Master evergreen traffic strategies to fill your website and funnels with dream customers in this book by $100mn entrepreneur Russel Brunson, co-founder of the wildly success software company ClickFunnels.
Using data the right way can help you steer your business away from mistakes and towards the promised land of customers and profits. This book steers you in the right direction with case studies and insights that show you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word and get customers.
Robert Cialdini's critically acclaimed book on persuasion is a must-read for any marketer or business owner selling to consumers. The book explains the psychology of why people say "yes"—and how to apply these understandings in your life, work, marketing, and more in six actionable principles.
