From the man Time magazine called "the most sought after wizard in the business" comes a handbook on how to produce advertising that sells. Read this insightful and engrossing book whether you're an advertising buff or even otherwise.
You can have the greatest product or service, but if nobody knows about it, you will fail. That was where Allan Dib, who started as an IT geek, came from where he earlier thought that honing his tech skills is a sure way to success. Except, it's not. The book provides a simple framework for small businesses to get started with marketing their product and reaching their audience.
World-renowned psychologist Carol S. Dweck discovered after decades of research a simple but groundbreaking idea: the power of mindset. More specifically, Fixed mindset vs Growth mindset. In this book, she shows how success in school, work, sports, the arts, and every other area of human endeavor is dramatically influenced by how we think about our talents and abilities.
Are you currently struggling with driving traffic to your website? Or converting that traffic into sales? The founder of Clickfunnels, Russell Brunson's experience after working with thousands of businesses is that low traffic and weak conversion numbers are just symptoms of a much greater problem. DotComSecrets will give you the marketing funnels and the sales scripts to help you grow your online business.
For beginners as well as for seasoned professionals who are eager to improve their game, Guy Kawasaki, who was legendary in his former role as chief evangelist for Apple, has teamed up with Canva colleage Peg Fitzpatric to offer one essential guide to social media for your time, effort and money. Learn from over 100 practical tips, tricks and insights that help you build a social media strategy from ground-up to creating a compelling presence on these platforms.
Learn the framework that successful companies have implemented to gain traction for their product and scale successfully. Identify the marketing channels that make sense for your company, given its unique properties, in this book by Gabriel Weinberg (Founder, DuckDuckGo) and Justin Mares (Founder, Kettle & Fire).
