Upsell and cross-sell campaigns are some of the oldest and most time-tested methods to increase orders and total value of your customers. When done right, your customers would be presented with compelling products to purchase from your brand that perfectly complement their tastes or past purchases.
Using DelightChat's WhatsApp marketing automation engine, you can now create upsell or cross-sell campaigns.
Such campaigns can be created based on 2 parameters:
- Products that a customer purchased (or did not purchase)
- If a product purchased by the customer belongs to a certain collection
We've prepared a <5 minute video on how you can create a WhatsApp marketing automation and start generating more revenue.
However, if you prefer a text + images guide, read on further.
Upsell & Cross-Sell Campaigns on WhatsApp
To create a custom marketing automation on WhatsApp, click on [Create New Automation] on the top right.
Here is the setup of the upsell campaign.
(1) Choose Event Trigger
- New Order
(2) Entry Condition
- Products in order > Contains any of > (Select the product)
If you want to setup a condition where an order contains Product 1 but does not contain Porduct 2, follow this:
- (All) of the below conditions match.
- Products in order > Contains any of > (Select the product)
- + Add condition
- Products in order > Contains none of > (Select the product)
(3) Exit condition
Not required for this campaign.
(4) Configure message
Choose a message sending delay based on your requirements. We recommend either
- go aggressive, make an offer 15-30 minutes after a purchase, or
- upsell a complementary product 6 hours after the purchase, or
- make an upsell after the customer receives the order, say 7 days after order is fulfilled or 10 days after order is placed
We've also created a default template that you can grab for your WhatsApp marketing automation campaign.
Default Upsell Template
Hey {{1}},
Thanks for purchasing {{2}} from {{3}}.
But you know what? Our customers frequently buy {{4}} and {{5}} together because they perfectly complement one another. We think you'll love it too!
Buy {{6}} in the next {{7}} and get a {{8}} at checkout using {{9}} code.
--
Include a CTA button of text "Buy Now"
Screenshot of variables and their resolved values
How the final message would look with the variables resolved
Hey CustomerName,
Thanks for purchasing Dummy Product 1 from DelightChat.
But you know what? Our customers frequently buy Dummy Prouct 1 and Upsell Product together because they perfectly complement one another. We think you'll love it too!
Buy Upsell Product in the next 4 hours and get a 15% discount at checkout using ABCD15 code.
Resolve dynamic URL for CTA button
Choose "Static URL" for the CTA button and enter the final URL where you want to send your customer. This could be a product page or a collection page. You can include UTM parameters in the URL.
Configure the discount code
While you can always create a discount code in the Shopify admin and include it in the message, DelightChat can dynamically generate a discount code for you. Here's how:
Enable & Save the automation. You are now set!
You can now create more such WhatsApp automations for different products and collections on your store. We recommend setting up at least 3-5 automations by targeting your most popular products & collections, as these would yield the most ROI and generate extra sales.
Analytics & ROI
DelightChat will keep track of analytics for you. In addition to finding exact message analytics, we keep track of which customer placed an order, how many total orders were generated, and their order value.
And should you want to see the individual order IDs and phone numbers, just download the analytics data.
