Message templates help you connect with your customers after they have opted in to receive your messages on WhatsApp.
These message templates can be used:
- over and over again
- as many times as you want.
- to send to as many customers as you want.
You can create your desired message template with DelightChat. But before that, here are the best practises to be followed to avoid a template from being rejected.
Best practises to avoid template rejection
1. Personalise The Message Content
Customers are more likely to take an action when they are addressed by their names as opposed to generic messages. Also, personalisation is a key to relevance.
And DelightChat understands the importance of this for your business. That is why, we recommend personalising your automated messages from the get go.
2. Legibility
It is a fast paced world and nobody is willing to read a long paragraph in today’s time. But you can still convey the same long paragraph to your customers in a better way - just by adding line breaks!
Adding line breaks makes anything - even your messages - more legible.
Add line breaks wherever needed to make sure your messages are legible, so your template is not rejected.
3. Avoid Spelling Errors and Extra Spaces
While adding line breaks are important, adding extra spaces is not advisable. A message with too many spaces can be an eye-sore.
Add spaces, but just enough - not too less, not too many. We recommend maximum one line-break between two sentences.
You want your customers to trust you and believe that you know what you are doing and are the best at it. It is difficult to build and maintain that trust.
Sometimes, even trivial things like a spelling error can shake that foundation. Make sure to do a spell-check before submitting your template for approval.
4. Avoid SMS language
Using SMS language to market to your customers is a big no-no. It can be off-putting, coming from a reputed business like yours.
Ensure to use full words and sentences.
5. Avoid too many emojis
Adding emojis to your message template helps bring out the fun element. It connects you to your customers like friends.
But, too many emojis can dilute the message you want to convey. We recommend adding ~3-5 emojis in one message template. Anything more can lead to rejection of your message template.
6. Avoid empty line space at the bottom of the body
When you send your customers a message, at the end of it you want them to take action.
Adding an empty line space at the bottom of the message body impacts your customer’s action. It takes away your customer’s attention from the CTA to nothing.
We strongly recommend not adding an empty line space at the bottom of the message body to avoid template rejection.
7. Conflicts with WhatsApp Commerce Policy or WhatsApp Business Policy
Make sure your WhatsApp templates comply with WhatsApp Commerce Policy and WhatsApp Business Policy.
To create your own message template on DelightChat, click here.
