How to run a WhatsApp Permission Marketing Campaign

Permission marketing is a powerful tool. Creating user opt-in gives them a sense of control, and also can lead to significantly higher response rate and conversion rate of a campaign.

For example, instead of sending a WhatsApp marketing message with an offer, what if you sent a message that generates their interest or makes the consumer curious?

With DelightChat, you can easily run a permission marketing campaign on WhatsApp.

Watch this 3-minute tutorial to set it up now:

Read on for the images + text guide.

Setup a Permission Marketing Campaign on WhatsApp

Create a new WhatsApp Broadcast. Let's name it "Permission Marketing Campaign" for this example.

For this tutorial, we have created an example message template. You can copy it from below.

Message template body

Hey {{1}}, loyal customers like yourself are rare. We want you to know that at {{2}}, we value such customers.

We launched a brand new collection of products today. And only for our loyal customer, we have an exclusive offer.

If you are interested, we would love to send this offer to you.

Message template buttons - Quick replies

1. Show me the offer
2. No, I'm good

You can include just 1 quick reply if you would like.

Auto-Reply to your customer based on the option selected

DelightChat has a powerful Automation Rules engine where you can easily setup an auto-reply based on the option selected by the customer.

For eg., if the customer selects "Show me the offer", you may want to automatically reply with an acknowledgement as well as share the offer with the customer.

Here is the Automation Rule setup:

You can learn how to setup an auto-reply to a WhatsApp marketing campaign from this help article.

Or you can watch the video tutorial here and set this up in 2 minutes:

Analytics & ROI

DelightChat will keep track of analytics for you. In addition to finding exact message analytics, we keep track of which customer placed an order, how many total orders were generated, and their order value.

And should you want to see the individual order IDs and phone numbers, just download the analytics data.